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Hello and welcome back to Startups Weekly, a weekend newsletter that dives into the week’s noteworthy news pertaining to startups and venture capital. Before I jump into today’s topic, let’s catch up a bit. I’ve been on a bit of a startup profile kick as of late. Last week, I was tired from Disrupt. Before that, I wrote about up and coming telemedicine company Alpha Medical.

Remember, you can send me tips, suggestions and feedback to kate.clark@techcrunch.com or on Twitter @KateClarkTweets. If you don’t subscribe to Startups Weekly yet, you can do that here.

Y Combinator’s latest batch concluded two months ago, which means my inbox is beginning to fill with pitches from companies ready to talk about the first rounds of fundraising. We’ve profiled many of the companies already, like Tandem, Narrator, SannTek Labs and more to come.

This week, I have some notes on Revel, a recent grad from the hot accelerator network that plans to create a nationwide subscription-based network tailored to women over the age of 50. The startup’s founders, Harvard Business School graduates Lisa Marron and Alexa Wahl, say there are no good existing options in the market to help women in this demographic foster new relationships.

“I think a lot of the things that exist are nonprofits that are a little antiquated now,” Marron tells TechCrunch. “I think we saw that those are really serving the need of our members’ parents’ generation, but they haven’t really adapted as much to the modern age.”

Women 50 years and older can become a member of Revel. For now, the service is free, though the company plans to charge a $100 annual fee in the coming months. Currently, Revel’s community includes 500 women. With a $2.5 million funding led by Forerunner Ventures’ Kirsten Green, the small team plans to expand within the Bay Area. They said they won’t begin establishing Revel outside the region until they raise a Series A.

It’s hard to imagine women will stay committed to paying an annual Revel membership, considering the real value comes from the company’s ability to facilitate introductions to like-minded women. Once those introductions have been made, women can discontinue their membership and develop relationships outside the service. Forerunner Ventures, however, is known for backing successful and prominent brands, like Glossier, Warby Parker and Outdoor Voices. My guess is Revel has ambitions to become the brand representing women over 50 seeking meaningful connections.

“We want to take this wide in a short number of years because we feel there is a need and opportunity to build this strong community for women of this age; venture capital in that sense was rocket fuel,” adds Marron.

• Lilium seeks $500M, says sources
• Indian e-commerce company Club Factory nabs $100M
• Grammarly gets $90M at more than $1B valuation
• Clari snags $60M on $500M valuation
• Electric moped business Revel gets $27.6M
• Parsley Health secures $26M Series B
• Lattice valued at $200M with new funds from Tiger Global
• Polte raises $12.5M to track devices using LTE signal

• Uber plans to buy a majority stake in a Latin American grocery delivery business called Cornershop. The Chilean startup was founded in 2015 by Oskar Hjertonsson, Daniel Undurraga and Juan Pablo Cuevas. It will continue to operate under that leadership in its current form for now, says Uber.
• To beat Amazon Go, Standard Cognition is buying DeepMagic, a pioneer in autonomous retail kiosks. “The $86 million-funded Standard Cognition is racing to equip storefronts with an independent alternative using cameras to track what customers grab and charge them. But Amazon’s early start in the space poses a risk that it could patent troll the startup,” writes TechCrunch’s Josh Constine.

Extra Crunch subscribers have a lot to chew on this week. Reminder, if you haven’t yet signed up for our premium content service, you still can here.

This week, I wrote about the importance of having a culture expert on staff at a venture capital firm. Increasingly, startups are being judged for their cultures, diversity of staff and more. VCs, for the most part, are unprepared to help their companies foster more inclusive environments, and that’s a problem. One firm, True Ventures, has taken a big step toward holding their companies accountable for culture and giving them real resources to help them improve things early. I talked to True Ventures’ Madeline Kolbe Saltzman about her new title, VP of Culture.

I took a break from Equity this week, but my co-host Alex Wilhelm was in studio with IPO expert James Clark. Listen to the excellent conversation here.

Equity drops every Friday at 6:00 am PT, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts.

Nike has long been synonymous with premium sneakers and other sports gear, but now it seems that the company could be extending its brand into another area — digital media — thanks to the rumored acquisition of a Seattle-based startup.

TechCrunch has learned from a source that the multibillion-dollar sports giant has acquired TraceMe, which originally built an app to let fans engage with sports stars and other celebrities before later pivoting into a service called Tally, a platform aimed at sports teams, broadcasters and venues to help fans engage around sporting events.

TraceMe was originally founded by Russell Wilson, the champion quarterback of the Seattle Seahawks, who was the executive chairman of the startup. The company had raised at least $9 million from investors that included the Seattle-based Madrona Venture Group and Bezos Expeditions (Amazon CEO Jeff Bezos’ fund), as well as YouTube co-founder Chad Hurley and others, and it was last valued, in 2017, at $60 million.

Our source said the deal closed in recent weeks and that “it was a good outcome” for the company and investors. It involved both IP — the main interest, the source said, was in TraceMe’s tech rather than Tally’s — and the team.

Indeed, at least eight of them, including TraceMe’s CEO Jason LeeKeenan, an ex-Hulu executive, are now listing Nike as their place of employment. LeeKeenan describes his new role as the head of Nike Seattle. Others on the team now have taken roles that include software engineers, head of product and product designers.

No one at TraceMe and Nike that we contacted has responded to our requests for comment, but just a little while ago GeekWire (which likely had the same tip we did) published a post noting that it had a source that confirmed the deal.

The athletic footwear giant Nike is no stranger to the world of technology: it has been a longtime collaborator with the likes of Apple to develop apps for its devices and has been an early mover on the concept of bringing and integrating cutting-edge (yes, possibly gimmicky) tech into its footwear and other gear. And that’s before you consider Nike as an e-commerce force.

But while the dalliance between sports, tech and fashion is well established, this deal opens up a different frontier for the company. It’s very rare for Nike to make an acquisition, but it makes sense that if it were going to do some M&A, it would be in the area of digital media and picking up engineers to execute on a wider vision in that area.

The company is best known, of course, for its shoes and related sporty clothes, which it has for a long time created in co-branding with the biggest sports stars and has more recently started to extend to a wider circle of celebrities and hot brands in a spirit of sporty street style. These have included the likes of so-cool Supreme, Travis Scott and seemingly tentative forays into music culture.

Nike overshadows all other sports shoe brands in size, with its current market cap at nearly $117 billion, more than twice that of its closest competitor, Adidas . But Adidas has been stealing a march when it comes to partnerships with a wide network of celebrities (even if Drake prefers checks over stripes).

While it isn’t clear yet how and if Nike will be using the startup’s existing services, you could see how a deal like this could help Nike start to think about how it might leverage the collaborations and endorsements it already has in place into experiences beyond shoes, advertising and athletic performance. In this age of Instagram and influencers playing a massive role in shifting consumer sentiment (and dollars), this could give Nike a shot at building its own media platform, independent of these, on its own terms.

This is a bigger trend that we’re seeing across a lot of digital media. Consider how companies like Spotify have extended beyond simple music streaming, investing in building tools to help artists on its platform with marketing and expanding their brands: selling shoes means selling a concept, and that concept needs to have a foothold in a digital experience. 

Extra Crunch offers members the opportunity to tune into conference calls led and moderated by the TechCrunch writers you read every day. This week, TechCrunch’s Connie Loizos hopped on the line with prominent investor, entrepreneur, thought leader, and Techstars co-founder Brad Feld to chat about the latest edition of his book “Venture Deals,” his advice to founders and investors, and his take on hot-button issues of the day.

In their conversation, Brad and Connie discuss the need to know information when it comes to preparing for, structuring and executing venture deals, and how that information has changed over the past several decades. Feld walks through the major topics that have been added in the latest edition of the book, such as how to handle venture debt, along with tactical attributes that aren’t currently in the book, such as secondary market trading.

Brad also shares his take on the most effective fundraising tactics for founders, and which common pieces of advice might be overblown.

Brad Feld: “I think the approach to the amount of money that you’re raising is both nuanced and evolves based on what financing round you’re at. So if you’re in an early round, some of the characteristics are different than if you’re in a later round. But I think the general truism… that I like to use when people say, ‘Well, how much money should I raise?’

I start with two variables and you the entrepreneur get to define those two variables. The two variables are: the amount of money you raise and what getting to the next level means. The amount of money you should raise is the amount of money that you need to get your business to the next level. There are lots of different ways to define what next level is and by forcing yourself internally to define next level and then define what you need in terms of capital to get to that next level… when you’re raising that first round of financing or even the second or third round of financing, it helps you size rationally what you need versus reactively to whatever the market characteristics are.

I actually encourage entrepreneurs to raise the least amount of money they need to get to the next level, or at least that’s the number that they go out to market with. Not a range, not a big number because you’re trying to drive some kind of valuation characteristic off a big number, but the amount of money that you actually think you need to get to the next level. Then if you can be oversubscribed, that’s an awesome situation.”

Feld and Connie dive deeper into current issues in the startup and venture landscape, including Brad’s take on the impact of the SoftBank Vision Fund, what went down internally and externally at both WeWork and Uber, as well as how boards, executives and founders can manage cult of personality and static company cultures.

For access to the full transcription and the call audio — and for the opportunity to participate in future conference calls — become a member of Extra Crunch. Learn more and try it for free. 

Connie Loizos: I think the last time I saw you in person was out here in San Francisco at an event I was hosting and that was maybe two years ago?

Brad Feld: Yup, that’s right. That was at the Autodesk Lab if I remember correctly.

Loizos: Yes. It’s good to hear your voice, and thank you for joining us on this call. We have a lot of readers who are big fans of yours that are on the line and are eager to learn about your book “Venture Deals” and your broader thoughts about the current state of the market. That said — and I know you only have so much time — let’s dive first into the book. So Wiley, your publisher has just put out the fourth edition of this book “Venture Deals,” and it’s really easy to appreciate why. I was looking through it and it’s so incredibly instructive how venture deals come together and possible pitfalls to avoid. And given there are always new entrepreneurs emerging, it continues to be highly relevant.

How do you go about updating a book like this, given that some things change and some things stay the same?

Instacart has long been at odds with its shoppers — the people who go to the grocery store on behalf of customers. From November 3-5, thousands of Instacart shoppers plan to protest with three demands. They want Instacart to change the default tip amount to at least 10%, ditch the service fee and commit to always giving 100% of the tip to the shopper.

“We did not arrive at the 10% figure arbitrarily, rather this is what the default tip amount was back when I and many others started working for Instacart,” Vanessa Bain, an Instacart shopper wrote on Medium this week. “We are simply demanding the restoration of what was originally promised.”

Back in 2016, Instacart removed the option to tip in favor of guaranteeing its workers higher delivery commissions. About a month later, following pressure from its workers, the company reintroduced tipping. Then, in April 2018, Instacart began suggesting a 5% default tip and reduced its service fee from a 10% waivable fee to a 5% fixed fee.

“We take the feedback of the shopper community very seriously and remain committed to listening to and using that feedback to improve their experience,” an Instacart spokesperson told TechCrunch.

This protest is on the heels of a class-action lawsuit over wages and tips, as well as a tipping debacle where Instacart included tips in its base pay for shoppers. Instacart, however, has since stopped that practice and provided shoppers with back pay. Though, Fast Company recently reported that Instacart delivery drivers’ tips are mysteriously decreasing.

But it’s a new day for gig economy workers — at least in California. Last month, California Governor Gavin Newsom signed into law gig worker protections bill AB-5. This legislation will make it harder for gig economy companies to classify their workers as 1099 independent contractors when it goes into effect in January. The victory came after gig workers made their voices heard through protests and other direct actions.

What’s clear at this point is that workers are refusing to stay silent and are more than willing to advocate for themselves. Organizers of the Instacart protest have outlined three ways for shoppers to get involved. The more active approach would entail shoppers signing up for as many hours as possible from November 3 -5, but keep letting the batches time out. The more passive approach entails not signing up for any hours at all, and not accepting any on-demand batches.

“Despite loyalty to Instacart and the customers we’ve gotten to know over the years, many of us have been forced to find other gigs to make ends meet,” Bain wrote. “But not all Shoppers are so lucky or even have the ability to be so fluid with their careers or their time. A large portion of the working body are single parents, caregivers, are disabled or have other conditions or obligations that would make getting other work difficult or impossible. Instacart is highly aware of this and weaponizes this fact against us when turning the pay dials lower and lower.”

Polte has raised another $12.5 million. The company is building a service that leverages 4G (and potentially 5G) signal to track things for commercial and industrial use cases. The main advantage is that using cellular signal uses a lot less battery than acquiring GPS location and transmitting it over cellular.

Today’s funding round is an extension of the company’s Series A round. In 2017, Polte raised $6 million — and the company is raising another $12.5 million this year. Polte isn’t disclosing the list of investors. The startup participated in TechCrunch’s Startup Battlefield.

There are many potential use cases for Polte, but most of them involve tracking stuff on the move with as little battery as possible. You could use it for your supply chain, if you’re running a logistics or transportation company, in the energy or automotive industry, etc.

If you want to use an IoT device to track a package over multiple weeks, it can be a costly effort as you need to determine the location of the package using GPS and transmit the location of the package over the air. While GPS is insanely accurate, it also requires a ton of battery just to position a device on a map.

That’s why some devices rely on Wi-Fi signal to triangulate a position with a database of Wi-Fi access points. But that’s not as accurate, especially in the countryside.

Polte turns data from the cell modem into location information. It works with existing modems; Polte is a software solution. None of the computing is done on the device itself. Polte-enabled devices transmit 300 bytes of data back to Polte’s servers so the company can determine the location a few seconds later.

This way, you can use cheaper IoT devices to track packages. And if you’re running a company that wants to track thousands or millions of items, that could help you save a ton of money over the long run.

Uber will acquire Cornershop, a grocery delivery startup that began life serving the Latin American market and recently shifted to offer service in Toronto, its first North American city. Uber announced on Friday that it expects its acquisition of a majority ownership stake in Cornershop in early 2020, once it receives all the necessary regulatory sign-offs.

Cornershop was founded in 2015 by Oskar Hjertonsson, Daniel Undurraga and Juan Pablo Cuevas; it’s headquartered in Chile. The company will continue to operate under that leadership in its current form for now, Uber says, and will report to a board that counts Uber leadership in the majority of its overall makeup.

Over the course of four rounds of funding, Cornershop raised $31.7 million from investors including Accel, Jackson Square Ventures and others. The on-demand grocery company was supposed to be acquired by Walmart in a deal valued at $225 million announced in September, but that deal ultimately fell apart in June when Mexican anti-trust regulators blocked it from going through.

Meanwhile, Walmart has continued to work with Cornershop, expanding its service offerings in Toronto with the startup as recently as yesterday. Uber has previously experimented with grocery delivery, including in partnership with Walmart, and Uber CEO Dara Khosrowshahi has said that grocery delivery is a natural place for the company to expand its business, given the success of Uber Eats. It’ll face competition from entrenched players, including Instacart and Postmates, but Uber Eats also faced competition from much more established players at its genesis, too.

The deal is still subject to regulatory approval, as mentioned, and that’s exactly where the planned Walmart acquisition stumbled, so it’s worth keeping a close eye on this one. Still, Uber’s not making any secret of its intentions with the grocery category, so that looks likely to take shape one way or another.

Club Factory, a Chinese e-commerce platform that sells fashion and beauty items and electronics accessories, has raised $100 million in a new financing round as it looks to expand its footprint in India.

The new financing round — Series D — was led by Qiming Venture Partners, Bertelsmann, IDG Capital “and  other Fortune 500 companies from the U.S. and Asia,” the five-year-old Hangzhou-headquartered startup said. Club Factory, which raised $100 million in its previous financing round early last year, has raised about $220 million to date.

Club Factory has amassed more than 70 million users on its platform, of which about 40 million live in India. The startup cited figures from app analytics firm App Annie to claim that Club Factory is now the third-largest e-commerce platform in India, surpassing once a market-leader Snapdeal.

Club Factory does not charge local sellers any commission fee, incentivizing them to cut down the cost of their items and expand offerings. The number of sellers on its platform in India has grown by 10X in the last six months, the startup claimed. Club Factory, which has about 5,000 sellers in India, plans to double that figure by year-end, it said.

A screenshot of Club Factory’s homepage

“At the same time, we have also pioneered to strengthen the ‘store-within-platform’ concept in India’s e-commerce industry, allowing direct contact between buyers and sellers through our application,” said Vincent Lou, co-founder and chief executive of Club Factory, in a statement.

He added, “We have changed the status of the Indian e-commerce industry that monopolized information of buyers and sellers, allowing SMEs to own their customers and run their business better. All this, combined with our strategy to reduce the transaction costs of buyers and sellers and allow more local players to enter the ecosystem, has worked very well for us in India.”

The startup said in the coming months it will also bulk up more items on its platform and introduce new product categories.

Apester, which helps digital publishers add interactivity to their content, is rolling out a new format called the Story Strip.

CEO and co-founder Moti Cohen told me that the Story Strip is modeled on the Story format popularized by Snapchat and Instagram — a format that he praised for being one of the few content types that’s truly “tailored to the mobile experience,” offering a fast, interactive experience for readers.

Cohen said that by bringing the format out of “the social walled gardens” and allowing publishers to embed Story Strips into their articles, Apester is “paving the way for media companies to capture a new audience, a young audience.”

You can see a Story Strip for yourself on TV Insider, a pop culture and entertainment website of NTVB Media. It appears in articles as a carousel of related stories, allowing readers to select the story that interests them and then quickly swipe through slides summarizing the story highlights.

Cohen said a Story Strip can be created by a publisher’s editorial team, or Apester can automatically generate them based on an article. And because they can also include ads, this creates new monetization opportunities for publishers. In fact, Apester says TV Insider has seen its daily revenue double since the two companies started working together.

As for how these kinds of content widgets might fit in as publishers explore subscriptions and other business models beyond advertising, Cohen argued that even as business models change, “the blend is what’s going to be important.”

And by allowing publishers to engage with users and collect data about their behavior, he said, “Apester is going to allow you to monetize all of [your audiences] differently … You can use the engagement that’s happening and understand why it’s happening in order to drive the right action.”

Publisher adtech startups Taboola and Outbrain merge in $850M deal to take on Google and Facebook